Product design can improve lives and grow companies

In order to see the impact of design, it must be measured. My work goes beyond merely designing solutions, but also in ensuring they are successful.

Product Strategy, UI / UX Design

BePretty Marketplace

BePretty is the first urban guide in Latina America that enables women to search, discover, and book beauty appointments.
See case study
Product Strategy, UI / UX Design

Worten eCom

Worten is a major electronics retailer in Portugal with more then 300 stores. I had the opportunity to help create the future of Worten e-commerce with an omni-channel strategy.
See case study
UI / UX Design

Ianum

With Ianum® protect your digital identity and data while easily access websites and Apps using our modern and easy-to-use App.
Case study coming soon
UI / UX Design

Mcfly Wallet

UI / UX Design, Product Design
Case study coming soon
Product Strategy, Product Design

Fitwell

Fitwell is a wellness A.I. start-up focused on providing contextual holistic coaching combining fitness and wellness.
Case study coming soon

Success stories

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Nelson has done a fantastic work on the complete redesign of both our apps and web portals. He has bring innovation combined to well thought user experience to complete a top of the notch work. Results have soon be seen on our conversion rates.
Alvaro Noain Larrinaga
CEO of BePretty
Nelson is a talented UX & Product Designer. He's a real hustler who just doesn't give up. He's also a very motivating and inspirational person who tries to bring out the best in people. Nelson is a real native interneteer and is always good to have him around to discuss and put in practice ideas. Anyone working with him will feel blessed to have such an individual on it's team.
At Ianum, our experience with Nelson was essential to take our product from MVP to a full fledged production app. His expertise helped not only in the design and user experience of our mobile and web apps but also the way we see our project. Being a privacy-focused project, it was essential that the platform displayed a transparent and easy to use image, and Nelson’s vision and insight accomplished it.